A Swiss survey company is supposed to do that
Explore the nation's image. Three test subjects are asked: ?What do you think of when you see the Schwyz national flag?? The first says: ?To the Schwyz mountains!? - "Oh, yeah! Yes, it's really good!" The second test person answers: ?To the Schwyzer cheese!? - "Aha! Jahaa - super!" The third: ?Let?s ****!? - "Huh, why is that?!" - "I always think about ****ing."